How is Google helping India develop?

Hello all!! This is Suven Jagtiani writing this article. I write Educational articles and today I thought of educating you about what Google is doing to help India develop. You would actually think that you know a lot about Google because you use a lot of it's apps like Youtube, Google search, Google+ etc. however am sure that like many you might not have discovered Google completely. So, let's begin with the quest now and find how Google is helping India develop!

Why is Google helping India develop?

The simple answer is that Google is helping India because India is helping Google become better (What!!)

Yes, it's true :)

India is a counry where 800 million people live in rural ares and don't have any access to the internet.

Google looks at these 800 million people as an opportunity rather than the inability of the country.

On the other hand, India is also a country where there are millions of Internet and Google users. Isn't this a huge amount of data for Google. Sundar Pichai, the CEO of Google India himself explains that 

"India gives us the early insights into the future of the internet"

Let me explain you this:

This shows that people from Europe search more on Dekstop

But the Stats are totally different in India:

In India, more than 40% web searches happen on mobile

whereas in Europe just 17% web searches happen on mobile. 

Now, a question to you?

• In the future, on which platform will most web searches happen? Mobiles or Dekstop?

The obvious answer is Mobiles. Web searches on Dekstop are going to die..

Google knew about this way before we did 

But from where did it know this??

Very shockingly, it knew this by analyzing the changes regarding web searches of the Indian market

Therefore, Google says that:

India gives us the early insights into the future of the internet

Yes, this is why Google is helping India.....

So, finally how is Google helping India develop?

You all would be knowing that our respected Prime Minister Mr. Narendra Modi is stressing on the Digital India plan and fortunately Google took it very seriously.

Google in collaboration with FICCI (Federation of Indian Chambers of Commerce & Industry)

 started it's "Digital Unlocked" programme exclusively for India and that too free of cost.

So, what is this Digital Unlocked Programme?

Digital Unlocked is a specially designed course for all we Indians so that we can learn digital marketing free of cost. Half the world's population is on the internet, so doesn't it make sense to market your product digitally on the internet. Yes, it makes a lot of sense. So, why not learn it on Digital Unlocked    

Google unveiled the Digital Unlocked programme has been started with the aim to train budding entrepreneurs and small businesses for marketing their products or business.

More than 5000 workshops have been planned and any small business can sign up for the programme.

Moreover, Indian startups have been joining Google’s Launchpad Accelerator where experts from the company help startups and many Indians have got the benefits of the programme.

On the other hand, some of the Google products which many of us are unaware, are helping Businesses all over the world grow. 

Some of them are as follows:

1. Google My Business: It gives you the opportunity to list your business on Google. It even helps you make a simple website for your business( It is very simple as well as free!!). You can check out more on Google My Business

Seen such pages when you type "places near me" on Google?
Even you can list your business in such a way using 'GOOGLE My Business'

• Google Adwords: It helps you to make an Ad for your Business which will appear on the internet. Now, you must not think that even this is free. But no, you have to pay some minimal cost to display your business's AD on the internet.(Isn't this cool!!) You can check out more on Google Adwords and start making your ads initially for free.

Common man....Even you have seen such Ads on Google and cursed Google
for showing these Ads!! You can make such Ads only on Google Adwords(Even Google needs money to survive:)

• Google Analytics: It helps you analyze the number of viewers on your site or app. It tells you various stats about your website or app. You can check out more on Google Analytics 

Analysis is what the world needs!! That is what you can do Google Analytics!!

There are many other such products of Google which can help your business grow but these were some of them.

So, Google is mainly trying to help businesses grow in India and all over the world because it knows that Businesses open up most of the employment opportunities in the world and that's how it is helping India and the World develop!!

Thank you Google!!

Do you want to learn digital marketing(because now you know it's importance)?